During my tenure, I had the privilege of working in the esteemed corporate communication department, where I gained invaluable insights into the world of branding. Within our department, we were entrusted with the crucial task of promoting our organisation through various avenues, including festival programs, college events, concerts, billboards, and other impactful branding activities. Moreover, we successfully orchestrated a remarkable cycling event called “Cyclothon,” which garnered immense attention. Additionally, our team meticulously handled bill clearances for sponsorships, programs, and organisational expenses, ensuring smooth financial operations. It was a rewarding experience contributing to the growth and visibility of our organisation through effective communication and strategic branding initiatives.